360 Marketing Campaign
February
Campaign
Campaign
February 2023
Objective
Introduce the customer to hero looks for February through rich content and a cohesive narrative around the campaign concept. Balance brand storytelling with key product ideas. This campaign was set in the American Southwest. Both the product and the images were bold and daring, while also rooted in heritage.
As the lead designer, I designed all digital assets including the Homepage for the month of February, Out-of-Home billboards, email designs, and paid media.
Credits
Lead Designer: Mina Malloy
Creative Director: Melissa Laux
Associate Creative Director: Ryan Spacey
Copywriters: Carmen Almodovar, Jake Tappleshay
Creative Director: Melissa Laux
Associate Creative Director: Ryan Spacey
Copywriters: Carmen Almodovar, Jake Tappleshay
Area of focus
Graphic design
User Interface design
Wireframing
Rapid prototyping
User Interface design
Wireframing
Rapid prototyping
A Desert Interlude.
Editorial Spread
Vogue Magazine February 2023 Issue
HOme Page
Email Designs
Out of home billboard
San Francisco, CA
Thank you
