BR Vintage is a capsule collection of Banana Republic's most iconic vintage pieces that dropped in September 2021. We launched a 360 campaign that reaches customers across all touchpoints to create buzz and attention around the second drop of our Vintage collection.
My role in this project was to support the Lead Designer in helping build out the digital Vintage shop, Emails, and App assets.
Credits
Lead Designer: Niko DeBono
Designer: Mina Malloy
Creative Director: Court Williams
Copywriters: Chris Lawrence, Carmen Almodovar
Designer: Mina Malloy
Creative Director: Court Williams
Copywriters: Chris Lawrence, Carmen Almodovar
Area of focus
Web design
User Interface design
Interaction design
Typography
Rapid prototyping
User Interface design
Interaction design
Typography
Rapid prototyping
Objective
Create an immersive experience across all BR touchpoints that drives interest and buzz around our most iconic vintage pieces using the product as a narrative vehicle for our Banana Republic's brand history.
Homepage Spotlight
Email Designs
Thank You
