360 Marketing Campaign
BR Classics
August 2023
Objective
BR Classics is a capsule collection of versatile pieces that stand the test of time. The objective was to introduce the customer to the key looks that represent BR Classics through rich content and a cohesive narrative around the campaign concept while balancing brand storytelling with key product ideas.
Credits
Lead Designer: Mina Malloy
Creative Director: Melissa Laux
Associate Creative Director: Ryan Spacey, Niko DeBono
Copywriters: Caitlin Abber
Creative Director: Melissa Laux
Associate Creative Director: Ryan Spacey, Niko DeBono
Copywriters: Caitlin Abber
Area of focus
Concepting
Graphic design
User Interface design
Wireframing
Rapid prototyping
Graphic design
User Interface design
Wireframing
Rapid prototyping
Forever & Today.
Landing Page
Email designs
Process
Mood Board: Collecting images that represent look and feel of campaign
This was a capsule collection of the most timeless classics, the most versatile pieces that represent the classic DNA of Banana Republic. The process included design research, ideation, and design. To illustrate the approachable yet timeless versatility of the product, I created moodboards that illustrate the approachable but timeless versatility of the product. Once the general look and feel was landed, I moved onto creating a brand identity through typography and layout. The assets were then refined as it was reviewed by marketing partners to ensure that the designs meet business needs.
Lockup Identity Exploration
Wireframes
Thank you
