
I’m a designer and creative systems thinker with 7+ years of experience in the digital media space. I have a hybrid background in marketing design, UX, and design operations; passionate about designing not just screens— but stories, systems and smarter ways of working.
Experience
My History in Design
After earning my B.A. in Design Media Arts from UCLA, I began my UX career at a startup where I learned to translate complex ideas into clear, intuitive digital experiences. From there, I joined the in-house marketing team at Banana Republic, where my work spanned 360º campaigns, UI design for the e-commerce site, and improving systems behind how creative work gets produced.
My approach to design is driven by understanding the bigger picture – the “why” behind a problem. Collaboration with cross functional teams is central to arriving at thoughtful, practical outcomes, so I strive to emphasize autonomy, clear thinking and environments where people are empowered to be resourceful and self-sufficient. My toolkit includes Figma, prototyping, user research and design systems. I’m often known as a strong collaborator who brings people together, clarifies ideas, and helps teams move efficiently.
Outside of work, I’m naturally curious and drawn to adventure. I enjoy action sports (like roller skating and SCUBA diving), travel often and enjoy exploring creative side projects in my free time.
My Process
Discovery
Uncover user needs and market opportunities through deep research.
Product audits
Competitive research
User interviews, Contextual gathering
Synthesis
Shaping the strategy by connecting user needs with business objectives.
User flows, affinity maps
Information architecture & systems thinking
Content strategy
Design
Creating cohesive digital experiences and viable prototypes.
Wireframes, responsive prototypes & high-fidelity mockups
Branding, identity, visual language
Usability testing & hand-off